

I have a number of things I wanted to communicate to you today, and it's kind of a potpourri of thoughts…

Apple makes products that are so cool, a product demo alone is enough to make the sale. But that doesn't mean Apple isn't “selling”. It's just that they've compressed the old AIDA formula into a one-step sale (on a surface level, anyway). Here's what I mean… let's break down Apple's typical product demo using AIDA as the framework. Steve Jobs steps onto the stage and begins talking…

I receive many questions about how I work, how I manage my time, and what my “systems” are for working as a writer and consultant.

It's a hot topic these days. How do we make money in these “tough times”?

Lately I've been asked by more than a few people: “Which Internet Marketing teachers should I listen to?”

If you're feeling overwhelmed by too many obligations, too many “little messes” that you need cleaned up, or too many “open projects” on your mind… it may be time to “clean up your act”.

I run Product Launches. For a living. My clients pay me a healthy fee to do that.

If you're looking to make more money in your business, and you'd like to do that immediately, it may take less work than you think.

The world is full of books, DVDs, and seminars that tout the “easy” road to success.

It is possible, perhaps even common, to get the desired behavior from another person for reasons completely different from your own. I offer this without commentary on what it might mean morally, or psychologically, merely as an observation.


Sometimes when we encounter a problem, especially in business, we ask the wrong questions. We ask questions that diminish our ability to overcome the adversity we face. We ask…


In the very first episode of Star Trek ever filmed, there were these crazy aliens called the Talosians. They controlled the thoughts of their human prisoners, and the rules of the Talosian prison were simple: “Wrong thinking will be punished. Right thinking will be rewarded”.

I was on the phone with Jack.

How many times have you heard self-help or business gurus talk about how they ‘uncovered' the ‘real secrets' of success? Hundreds? Thousands?

Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

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