5 Good Reasons to Blog
Published
Monday, December 12, 2022
by
Ray Edwards
Many business owners, freelancers, and solo professionals wonder, “Should I have a blog? Is it worth the effort? What does a blog do for me?” My answer: yes, you need a blog. And here are 5 good reasons why:
- It's good for business. It wasn't always this way. When I started blogging, it didn't take long for me to realize blogging was building my business, too. I get a steady flow of new business from people who say something like, “Well, I started reading your blog and finally decided I would call you.”
- Self-expression. Once upon a time, I was a radio DJ. Highly-rated, successful, and loving it. Being on the radio was my own personal megaphone. It was my way of being heard. Now I get that same satisfaction from blogging. You can too. Now everyone's a DJ!
- Building a relationship with my readers. There's nothing like a blog to build a relationship with your readers. My blog is the source of most of the conversations I have with my readers.
- Marketing. I know there are many who say you can't “monetize” a blog. Really? My own blog has brought me… well, let's call it “a substantial amount” of revenue. And I don't even use Adsense (as of this writing). One of the very best Internet Marketers is a guy name Dave Winer. And you'd never categorize him as a marketer… but he is a consummate marketer, though most of his readers probably don't realize it.
- Research and testing. The quickest way I know to test a new idea, get some feedback, or get an answer is… make an appropriate post on my blog.
Those are just 5 reasons – there are dozens more.
How about you? Do you blog – and if so, why?
Ray Edwards
Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
Hi, I'm Ray Edwards
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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