Recent Posts From Ray Edwards/Internet Business/How to Attract Business in 2023 - And Beyond!

How to Attract Business in 2023 - And Beyond!


Monday, December 12, 2022


Ray Edwards

Having to constantly chase down new leads is an exhausting and stressful way to keep revenue flowing.

Wouldn't it be better to have new clients seek you out? To attract new business instead of chasing after it? 

There are several ways to make this happen without a huge (or even a small) advertising budget. 

This week's episode features a segment from 2013 entitled "How to Attract Business". It's been almost a decade since I first suggested these tactics and they're all still valid. In fact, I still use each and every one.

Thanks to CDRC Bryan Switalski for suggesting that we revisit these powerful tactics.


[00:19] Intro - Where this week's episode comes from
[01:23] Your desperation stinks
[03:16] Here's "the secret"
[03:54] Step 1 - Create massive value
[06:36] Step 2 - Positioning and Authority
[09:50] Step 3 - The Hub and Spoke system
[11:06] Step 4 - Traffic, lead, and conversion system
[12:38] Step 5 - Create a Path
[13:57] Recap and implementation ideas

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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