Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to "why people do stuff" (as she puts it). Once you understand the psychology, the right words become obvious.

Imagine if you never had to make cold calls, "pound the pavement", or otherwise look for new business leads. It's much better to have new business come looking for you - to attract business. That's the subject of this week's episode, "How to Attract business in 2023...and Beyond."