If you've studied copywriting very long, you know that the most important copy on the page is the headline; that's because the headline is the ad that gets prospects to read the rest of the ad.

How can you write effective headlines if you're not a professional copywriter? Simple – use “template” headlines as starting point.

I've provided 3 template headlines below. Fill in the blanks as appropriate for your product offer. You may need to do some re-wording to make the headline work for your product–but you'll be off to a good start.

TEMPLATE HEADLINE:
Give Me (amount of time) And I'll Give You (benefit of product)

EXAMPLE:
Give Me 3 Minutes, And I'll Show You How to Write 3 Killer Headlines

TEMPLATE HEADLINE:
If You Can (something simple prospect can do), Then You Can (benefit product can produce)

EXAMPLE:
If You Can Send And Receive Email, Then You Can Make Money With My Email Marketing Course

TEMPLATE HEADLINE:
Who Else Wants To (benefit product produces)?

EXAMPLE:
Who Else Wants To Double Your Sales — And Triple Your Time Off?