There Are No Secrets


Monday, December 12, 2022


Ray Edwards

As much as I have used the word “secrets” in my own marketing, I guess I should be embarrassed to tell you this.


…there are no real secrets.

Just information you don't have. The big PILLARS of success in any business are simple and clear:

1. Find that group of passionate people

2. Find out what they want

3. Make what they want

4. Sell it to them

And as long as you do that, you'll make money.

Now, are there refinements?

Are there little tricks, tweaks, and tactics that can get you where you want to go… FASTER?


But those aren't secrets. You can get access to the information – either free (sometimes time-consuming) or for pay (sometimes the best way to go FASTER).

Still, no matter how you get the needed information, it's not “secret”… it's just information you don't yet have.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


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