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Personal Brand: Are You More Than Your Niche?


Thursday, July 06, 2023


Ray Edwards

In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand.

While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm.

But which one should prevail?

Let’s find out.


Key Points

  • ​Defining your personal brand does not mean you have to stick to one specific niche.
  • ​While services should be hyper-focused on a niche, personalities should be diverse.
  • ​Ambition and products being pushed by vendors often cause the overwhelm and confusion in branding.
  • ​Everybody has their unique thing to sell, but none of them should dictate your brand’s direction.
  • ​To succeed, your business and personality need to resonate with each other authentically.
  • ​Implement a strategy, set goals, and use the necessary tools for effective branding.
  • ​Also, consider having a guide and companions to help you along the way, but remember that it will take time.
  • ​Always keep being true to yourself and share your true passions with your audience.


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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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