Thursday, July 06, 2023
In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand.
While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm.
But which one should prevail?
Let’s find out.
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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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