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Personal Brand: Are You More Than Your Niche?

In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm. But which one should prevail? Let’s find out.

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Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

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