Recent Posts From Ray Edwards/Marketing/Fix Mistake In Copy, Increase Sales 197%

Fix Mistake In Copy, Increase Sales 197%


Wednesday, November 02, 2022


Ray Edwards

It's one of the most common mistakes in all forms of selling – not asking for the sale.

Hard to believe? Maybe. But it's true anyway; people just don't want to ask for the order.

There comes a point where you've presented all the benefits of your offer; you've demonstrated its value; you've supplied lots of credible testimonials; you've shown your iron-clad guarantee… and you just need to ask for the sale.

On the Internet, this can be as easy as putting in a link that says "Order Now".

Online software mogul and marketing expert Armand Morin usually has anywhere from 5-14(!) order links on each of his sales pages; he says that the more "order links" he adds, the more sales he makes.

And by the way…all of these tips, techniques, and tactics are incorporated into copy I write for my clients. Does it make a difference for them? Just ask Aden Rusfeldt – the copy I wrote for him created a 197% increase in sales.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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