Divide and Conquer
Published
Monday, December 12, 2022
by
Ray Edwards
Instead of trying to duplicate every product feature of your competitor, why not focus on one feature? Why not do that one thing, and do it exceedingly well?
This is the new version of “divide and conquer”.
While your competitor is busy trying to be a Swiss Army knife, you simply decide to be a razor blade.
Ray Edwards
Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
Hi, I'm Ray Edwards
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
RECENT POSTS
Join Ray’s FREE ‘Daily Ray’ List And Get Daily Emails With:
WEIRD COPYWRITING TIPS, TOOLS, And TACTICS
Click The Button Below And Enter Your Primary Email Address To Get “The Daily Ray” And A FREE Digital Copy Of The “Marketing Your Own Business” Newsletter.
About
Programs
Content Hub
Ray Edwards International, Inc @2024 - 2910 E 57th Avenue, Suite 5 #330, Spokane, WA 99223
Privacy Policy | Terms And Conditions | Disclaimer