Your Last Project


Sunday, December 11, 2022


Ray Edwards

You’ve heard the exercise: “If you only had 1 week left to live, how would you spend it?”

I’ve always found that an instructive thought experiment – and also a little vague.

Here’s a refinement:what if you only had 1 project left to work on?

•Which project would you choose?
•How would you go about it?
•What would be your criteria for success?

My guess is: the answers to these questions will be different than the way you’ve been approaching your projects up until now.

My question is: will that continue to be the case?

What if you approached every project (business, personal, or any other category) as if it were your last?


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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