Why Instructions Fail
Published
Sunday, December 11, 2022
by
Ray Edwards
A million reasons.
Most notable: people don't read them.
Marketers, take note.
Because if people don't thoroughly and attentively read the instructions that come with something they've already paid for… what makes you think they're going to thoroughly and attentively read your ad?
Something to think about.
Ray Edwards
Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
Hi, I'm Ray Edwards
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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