Why Businesses Go Broke

 Published 

Sunday, December 11, 2022

 by 

Ray Edwards

It’s not because they don’t offer value.

It’s because they don’t communicate the value they do, in fact, offer.

Question worth pondering: how much time should you spend focusing on improving your product vs. improving your marketing?

Deeper question worth pondering: how can you improve your product in a way that automatically also improves your marketing?

ec7d5787c225fff7883d72d9d848f113.jpg

Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com

Ray-dynamo-fin.png

Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

RECENT POSTS

Newsletter-updated.png

Join Ray’s FREE ‘Daily Ray’ List And Get Daily Emails With:

WEIRD COPYWRITING TIPS, TOOLS, And TACTICS

Click The Button Below And Enter Your Primary Email Address To Get “The Daily Ray” And A FREE Digital Copy Of The “Marketing Your Own Business” Newsletter.