When Is the Customer Wrong?


Monday, December 12, 2022


Ray Edwards

There's a saying: “the customer is always right.” Really? What about:

1. A customer who wants a refund on something they clearly did not buy at your store?
2. A customer who “buys” an expensive TV for the holiday weekend, only to return it Monday for a refund?
3. A customer who is abusive, obnoxious, or just too high-maintenance (costing you valuable time and emotional resources)?

Are those customers right?

Is the customer, in fact, sometimes wrong – and what do you do when they are?


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



Join Ray’s FREE ‘Daily Ray’ List And Get Daily Emails With:


Click The Button Below And Enter Your Primary Email Address To Get “The Daily Ray” And A FREE Digital Copy Of The “Marketing Your Own Business” Newsletter.