My grandfather had a way of simplifying things.

Occasionally, when I was struggling with some decision of dilemma, I would take my problem to him.

He would scratch his chin and say, “Well, what do you think is the right thing to do?”

I would answer quietly, already knowing where this was headed.

And he would grin.

“I would just do that.”

Not the easiest thing. The right thing.

Good advice for many businesses and entrepreneurs.

When in doubt, do the right thing.