Recent Posts From Ray Edwards/Marketing/What Does It Cost Not To Buy?

What Does It Cost Not To Buy?


Monday, December 12, 2022


Ray Edwards

Here’s a big secret that makes it easy to sell more of whatever you sell.

Communicate what it will cost your prospects if they don’t buy from you?

What will it cost them in time, money, and effort if they don’t solve their problem using your solution?

Just communicate clearly the cost of not buying from you today, and no “selling tricks” will be required.

What’s that you say? You’re not sure what it will cost them… or even if it will cost them anything at all?

If that’s the case, your problem is not a selling problem. It’s either a value problem or a value clarification problem.

Either way, you now know what to do next.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



Join Ray’s FREE ‘Daily Ray’ List And Get Daily Emails With:


Click The Button Below And Enter Your Primary Email Address To Get “The Daily Ray” And A FREE Digital Copy Of The “Marketing Your Own Business” Newsletter.