Recent Posts From Ray Edwards/Copywriting/The Stand-Up Comic's Secret To Great Copy

The Stand-Up Comic's Secret To Great Copy


Tuesday, February 28, 2023


Ray Edwards

Kevin Rogers spent years on the road doing stand-up comedy. Now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients.

There are many parallels between comedy and copy. Tune in as I explore them with someone who's been successful at both. It's a fascinating story and it's just a click away.

Click below to listen or watch.


[00:00] Intro - Who is Kevin Rogers
[01:02] How did you go from comedy to copy?
[06:58] Learning the craft
[08:51] The birth of Copy Chief
[12:33] Back to comedy
[17:49] The relationship between comedy and copywriting
[19:46] Joan Rivers
[21:23] What have you learned? (playing the long game)
[24:31] What's great about being older, is...
[26:26] Any other URL's or propaganda?


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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


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