Recent Posts From Ray Edwards/Productivity/The Paralyzing Paradox of Possibility

The Paralyzing Paradox of Possibility


Wednesday, November 02, 2022


Ray Edwards

Having too many choices can be paralyzing.

Especially for entrepreneurs, who tend to have dozens of ideas per day, and see possibilities everywhere, this can become a real problem. There’s a saying in marketing: a confused mind never buys. If you’re an entrepreneur who has so many great ideas you can’t seem to choose which one to focus on, your answer is glaringly obvious (but probably difficult for you to recognize). You just need to limit your choices. Write all your ideas down (in a Moleskine journal, for instance). Then you can feel safe knowing that they are securely stored for the future. When it comes time to choose your next project, however, limit yourself to choosing from your top three current ideas. Don’t become paralyzed by the paradox of possibility. Question: have you ever felt frozen by having too many possibilities to choose from? How did you overcome that?


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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