The Art of Framing


Monday, December 12, 2022


Ray Edwards

You're going to like this…

“Framing” is how you set the stage for what comes next in a given communication. It is, in essence, what you say before you say what you want to say.

If you start a conversation by saying, “You're not going to like this…” your message will be received in a certain way.

It will be responded to in a certain way. A different way than if you had started the conversation by saying, instead, something like, “This is really important.”

It might be useful to examine the way in which you routinely frame your conversations.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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