Sorry I Haven’t Called

 Published 

Monday, December 12, 2022

 by 

Ray Edwards

I'm working hard to eliminate from my regular vocabulary the following phrase: “Sorry I haven't called, I've just been so busy…”

I heard someone saying this on their cell phone at Starbucks during the last week. It sounded completely disingenuous, and I was appalled to realize I've been guilty of saying it myself. A lot.

What's the problem with this phrase? The real message you're conveying, it seems to me, is: “I just haven't made calling you a priority, and facing you with it is uncomfortable. So I'm giving you an excuse.”

This doesn't mean that I'm going to call everyone back instantly who leaves me a voicemail. That's just unrealistic, not to mention poor stewardship of one's time. It does mean, however, I'm going to do my best to stop making excuses.

ec7d5787c225fff7883d72d9d848f113.jpg

Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com

Ray-dynamo-fin.png

Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

RECENT POSTS

Newsletter-updated.png

Join Ray’s FREE ‘Daily Ray’ List And Get Daily Emails With:

WEIRD COPYWRITING TIPS, TOOLS, And TACTICS

Click The Button Below And Enter Your Primary Email Address To Get “The Daily Ray” And A FREE Digital Copy Of The “Marketing Your Own Business” Newsletter.