On Thinking Different


Monday, December 12, 2022


Ray Edwards

Every great innovation arose, not from striving for improvement, but from striving for originality.

Henry Ford famously said that if he had listened to the public, what he would've delivered was faster horses. Instead, he sought to do something different, and brought us the mass-produced automobile.

Before Steve Jobs introduced the iPad, very few people were asking for one. In fact, Saturday Night Live joked the week after the iPad's release that it was the first time in history a company marketed a product by forcing people to buy it in order to learn what it was.

Millions of iPads later, Apple has the last laugh.

Don't be afraid to think different.

Yes, you will fail more often than the average person. But a function of failing more often than the average person is that you also succeed more often than they do.

Something to think about.

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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