Monday, December 12, 2022
Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day.
What you should be doing is turning your knowledge and skills into a business built around your own personal brand. That's what we're talking about in this week's episode. Click below to listen.
[00:00] Intro - Turning your knowledge, wisdom, and experience into a business
[01:27] There's a storm coming...Batten down the hatches?
[02:29] Being a personal brand
[03:55] How we're transitioning at Ray Edwards International, Inc.
[07:55] But if I build a personal brand, I can't scale, right?
[08:46] 3 Reasons to build a personal brand
[08:57] Reason 1: It's the fastest way to create income
[10:31] Reason 2: You can build a citadel to protect your clients
[11:20] Reason 3: Customer-funded acquisition of market share
[14:09] Whats a brand?
[15:50] Closing with a quote
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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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