Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day.

What you should be doing is turning your knowledge and skills into a business built around your own personal brand. That's what we're talking about in this week's episode. Click below to listen.

[00:00] Intro - Turning your knowledge, wisdom, and experience into a business
[01:27] There's a storm coming...Batten down the hatches?
[02:29] Being a personal brand
[03:55] How we're transitioning at Ray Edwards International, Inc.
[07:55] But if I build a personal brand, I can't scale, right?
[08:46] 3 Reasons to build a personal brand
[08:57] Reason 1: It's the fastest way to create income
[10:31] Reason 2: You can build a citadel to protect your clients
[11:20] Reason 3: Customer-funded acquisition of market share
[14:09] Whats a brand?
[15:50] Closing with a quote

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