Recent Posts From Ray Edwards/Leadership/“No”: Hard To Say, But Vital

“No”: Hard To Say, But Vital


Monday, December 12, 2022


Ray Edwards

These days it seems hard to say “no”.

We are besieged with requests for our time, our attention, our talent, our money, our influence. People have learned the art of asking, don't you think?

What seems tougher for most of us is that magic word: “no”.

Here's something that makes “no” easier – “because”.

“No, I'm not going to take that meeting because it seems we could handle it with a quick phone call instead.”

“No, I can't join the committee because I'm focusing that time each week on my family instead.”

“No, I'm not going to do that extra work on your project because that goes beyond our original agreement.”

The point of “because” is it makes “no” easier to swallow. Even if your “because” is as simple as not wanting to do whatever is being asked of you. For instance:

“No, I'm not interested in your offer because I don't want to spend the money.”

It's liberating – because every “no” leads you to a place where you can say “yes” to something you really do want.

Try it.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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