Recent Posts From Ray Edwards/Marketing/More Money Method #5: Sell Shovels To The Miners

More Money Method #5: Sell Shovels To The Miners


Monday, December 12, 2022


Ray Edwards

During the gold rush of the Great American West in the 1800s, some of the people who built the biggest fortunes were those selling shovels and pics to the gold miners. It was these “shovel sellers” who are getting rich, instead of the majority of the miners.

Nothing wrong with that-the shovel sellers did not force the minor's onto the frontier. They simply realized that people digging for gold needed tools and supplies, and they were happy to be of service.

The same is true of the online business community. They need to buy pics and shovels, too (shopping carts, web design, and how-tos on marketing and copywriting, for instance).

Most people teaching online business will discourage you from getting into the “marketing to marketers” business. I suspect that much of that rhetoric comes from people wishing to keep new competitors from entering the market, if at all possible.

But the fact is, the “how to make money” market is one of the more lucrative markets in existence. That's because people who are looking for new methods of generating cash are willing to spend large sums of money to get that information.

This means you can make more profit with fewer sales.

Good business.

The key to being successful in selling to this market is you simply cannot engage in “regurgitation marketing”. In other words, come up with something new to teach, or come up with a new way of teaching an old thing-do not simply copy what you've seen others do. If you engage in the “copycat” practice, it won't take long for people to identify exactly what's going on.

This will, at best, limit your sales.

You shouldn't be discouraged, however, if this (marketing) is the area that ignites your passion. There's always room for someone with a new voice, a fresh twist on an old concept, and someone who's good at simplifying the complex business of marketing online.

If you're interested in knowing more about how to do this, you're sure to enjoy my new video training and “how to” manual, “10 Proven Ways to Make $10,000 Per Month”. You can only get it if you're a member of my Writing Riches Community. Click here to learn more.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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