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Instant Value From Old Info-Products


Monday, December 12, 2022


Ray Edwards

So you’ve got all these info-products you’ve bought but never used. Some of them you’ve never even OPENED.

It’s okay. I understand – really. Because I’ve been there, too.

And I’ve got some good news for you, sunshine.

Here’s a way to get back all the money you’ve invested… and feel immensely good about yourself.

And in the process, you’ll most likely make a nice little pile of cash because you’re actually taking some action!

You’ll need a couple of hours, a legal pad and a pen.

Start with the info-product on top of the pile. Open it and look for the “Quick Start Guide”, “Cheat Sheets” or “Checklists” they so often come with.

Go through the Quickstart Guide, or Checklist, or Manual, or (heaven forbid) the actual DVD or CD labeled #1. Find the FIRST action-item you can locate from this particular info-product. Doesn’t matter how small. Just find one item you can DO. The only rule is, it must be something you can do in ONE SITTING.

Got your first action item? Write it down on your legal pad.

Now put away info-product #1. Move on to info-product #2 and repeat until you’ve gone through the whole pile.

When you’re done you should have a good list of things to do, each of which can be done in just one sitting.

Now — and I mean NOW — schedule a time on your calendar when you will sit down and do ALL these items. The very best scenario is: do them right now.

If you’ll do this exercise, I guarantee three things:

1. You will have gotten most – if not all – your value from those info-products, everything else in there that you act on is just “gravy”.
2. You will have done more than 99.9% of all info-product buyers will EVER do.
3. You’ll see a surge in your results AND you’ll have an immediate boost in your self-esteem.

Well, peaches… whatcha waitin’ for?


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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