How to Upgrade Your Clients


Monday, April 24, 2023


Ray Edwards

This week, I have a potentially unpopular answer to a very popular question: How do I upgrade my clients?

The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright rude to you and your team. How do you avoid them? Even more to the point: How do you get the kind of clients you actually want?

Click below to listen or watch


[00:00] How do I upgrade my clients?
[00:46] You're not going to like this answer, but...
[01:48] My $5,000 problem
[03:08] What your company avatar should look like
[04:13] It starts at the top (with you and me)

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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