Monday, May 22, 2023
This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process.
Click Below to listen or watch.
[00:00] Intro - A Face For Radio
[03:50] Getting familiar with your own book
[07:15] Where is your Vulnerability-Meter?
[10:59] Describe our working relationship?
[12:08] Am I your first?
[14:56] What do you want the reader to get from this book?
[15:43] Wakeup call from my wife...
[17:00] How real change happens
[19:34] The sales letter of the same name
[24:49] Did you trust the process?
[28:08] The 3 Rays
[31:43] Why the denial?
[37:40] Facing the hard truth
[39:18] The ideal outcome for the reader
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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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