How Much Is Too Much?


Monday, April 17, 2023


Ray Edwards

How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers?

The answer depends on what kind of clients you want to attract, and that's what I'm talking about in this week's episode.


[00:00] How much is too much?
[00:23] Are you business deals transactional?
[00:50] Or are they relational?
[01:47] A real dilema
[02:48] Here's the difference
[03:40] My advice: Charge more, Work less
[04:14] You set a higher price, AND...
[05:17] I'm rebuilding my business to be E.P.I.C.
[06:21] The truth about scalability
[07:19] How to build an E.P.I.C. business of your own
[08:36] I'm seriously considering this


Interested in building your own Easy, Profitable, Interesting, and Carefree (EPIC) business? Send an email to with the subject "Epic Business" and let's chat.

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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