How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers?

The answer depends on what kind of clients you want to attract, and that's what I'm talking about in this week's episode.

[00:00] How much is too much?
[00:23] Are you business deals transactional?
[00:50] Or are they relational?
[01:47] A real dilema
[02:48] Here's the difference
[03:40] My advice: Charge more, Work less
[04:14] You set a higher price, AND...
[05:17] I'm rebuilding my business to be E.P.I.C.
[06:21] The truth about scalability
[07:19] How to build an E.P.I.C. business of your own
[08:36] I'm seriously considering this

Interested in building your own Easy, Profitable, Interesting, and Carefree (EPIC) business? Send an email to ray@rayedwards.com with the subject "Epic Business" and let's chat.

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