If you’ve ever visited a Walt Disney Park, you are familiar with waiting in line.

Disney is famous for its long lines. What is not so well known is a feature Disney added a few years ago called “speed pass”.

A speed pass simply allows you to cut line. You arrange for in advance, and you come back at a pre-appointed time, and get to board the ride a lot faster than the poor schmucks who just showed up and decided to stand in line.

Probably even less well known is the fact that you can hire a personal guide to usher you through the park, give you plenty of commentary, and taking you straight to the front of the line. Talk about VIP service!

What is this got to do with your business?

In every industry, almost without fail, there is some version of the speed pass. Or even the VIP tour. Meaning there’s almost always a way you can shortcut the years of paying your dues that most people think is necessary.

Now what I am not saying is that it’s possible to get something for nothing. That is not true. What I am saying is there is usually a fast way to achieve the success you desire, and then there is a slow way. Most people take the slow way, never realizing there was a speed pass line available to them simply for the asking.

Something to think about: where is the speed pass line (or even better a VIP tour line) in your business? Are you willing to take advantage of it? Will you?