Recent Posts From Ray Edwards/Writing/Ernest Hemingway and Ray Edwards

Ernest Hemingway and Ray Edwards


Wednesday, November 02, 2022


Ray Edwards

Here's what I have in common with Papa Hemingway: I love words, and I'm a writer.

When it comes to writing ads (and when I say ads, I mean everything from web pages to emails to postcards!), it's hard to find better advice than Ernest Hemingway's Four Rules of Writing.

Hemingway's Four Rules of Writing

  • Use short sentences.
  • Use short first paragraphs.
  • Use vigorous English.
  • ​Be positive, not negative.

Those rules are posted on the wall behind my computer monitor. You could do worse than to post them near yours.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



Join Ray’s FREE ‘Daily Ray’ List And Get Daily Emails With:


Click The Button Below And Enter Your Primary Email Address To Get “The Daily Ray” And A FREE Digital Copy Of The “Marketing Your Own Business” Newsletter.