Recent Posts From Ray Edwards/Podcast/Change Your Thinking & Create Magic

Change Your Thinking & Create Magic


Thursday, June 22, 2023


Ray Edwards

In case you're not familiar with Lee Cockerell, here's a quick snippet from his bio:

Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. “As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world.”

When it comes to team-building and leadership techniques, Lee has one of the best resumés on the planet.

A few weeks ago, I received a note from Lee saying that he had read my new book, Read This Or Die, and enjoyed it so much that he purchased multiple copies to send to friends and family. To receive a note like that from someone I respect and admire was both humbling, and inspiring. 

Lee also extended me the honor of being a guest on his Creating Disney Magic podcast (linked below), which is where this week's audio comes from.


[00:00] Intro/explanation
[00:14] Welcome back to the show
[00:45] How Read This Or Die impacted Lee
[02:39] The missing chapter
[04:11] It's about the reader's challenges...not Ray's
[05:44] Changing your input/output
[06:55] Your wife's review (The Cranial-Rectral Extraction Method)
[10:04] No need to wait for disaster
[12:42] A lesson in brain science
[13:48] A trip to Galaxy's Edge
[15:25] More about "The letter"


Creating Disney Magic Podcast - Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization. - The best place to get in touch with Lee. Learn more about his training, speaking, and mastermind group.

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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