Recent Posts From Ray Edwards/Leadership/Become Utterly Irresistible

Become Utterly Irresistible


Monday, December 12, 2022


Ray Edwards

People are drawn to those who don't need anyone to be drawn to them. We seek that which we lack. What are some things that attract other people to us? Well, you can forget the external stuff; while you car, house or title might command attention, those things won't create lasting attraction. So what will?

•Generosity (be clear: it's not about the stuff, it's about the giving)

So if you want to become utterly irresistible, you do it by focusing on — and growing — those qualities listed above.

Giving new meaning to the aphorism, “Become the change you seek in the world.”


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


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