All Things Being Equal


Sunday, December 11, 2022


Ray Edwards

A lot of business discussions include the phrase, “all things being equal”.

According to Wikipedia, this phrase comes to us from the Latin C?ter?s paribus which literally translates as “with other things the same,” or “all other things being equal or held constant.”

When used in business discussions, it's usually code language that means, “If everything goes our way” or “if nothing unexpected happens”.

And it usually precedes making a decision in favor of mediocrity or compromise. Often both.

Don't fall for it.

Proceed on the assumption that all things are never equal – because they rarely are.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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