Chances are, if you're reading this blog, you're a pretty savvy marketer.

Here's one way to improve all of your marketing efforts: before you make your next marketing move, take five minutes, close the door, turn off your phone, and imagine yourself in the life of your average customer. Think about what their problems are, what their challenges are, what their fears are. Really put yourself through the process of imagining their life from the inside out.

This presumes you actually have data about those facts, of course.

If you do have that data, and you do know your customer's greatest fears, frustrations, and aspirations… taking five minutes to look at their life from the inside out can definitely improve every marketing move you make.

It's a smart use of five minutes.