Recent Posts From Ray Edwards/Internet Business/5 Fundamentals Of Bulletproof Business Profits

5 Fundamentals Of Bulletproof Business Profits


Sunday, December 11, 2022


Ray Edwards

Some people view starting or running a business as “risky” – but you can manage the risks. The ones that scare people the most are the easiest to manage.

Here are 5 Fundamentals that will help you bulletproof your profits.

The temptation will be to dismiss them because they’re so simple. That would be a big mistake.

1. Find a large group of people who are crazy about something and are already spending money on it.
2. Find out what that group of people wants in the something that they buy – either the “something better” that they want (improvement) or the “something NEXT” that they want (innovation).
3. Make the thing they want. And make it crazy good.
4. Make all your advertising trackable, and only do direct response advertising (where you ask for the sale and you give them a specific instruction/opportunity to buy).
5. Notice what works and do that more; notice what doesn’t and stop doing that.

These aren't the only fundamentals. Just 5 that I came up with off the top of my head. Want to add to the list? Great! Add your own in the comments below.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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