Recent Posts From Ray Edwards/Writing/5 Essential Skills For Freelance Writers

5 Essential Skills For Freelance Writers


Monday, December 12, 2022


Ray Edwards

There probably is not a comprehensive list of “perfect skills” every freelance copywriter should have-but here are five I feel need to be in every copywriters toolkit. Surprisingly, none of them are about writing copy. Let's assume for the moment that you already know how to do that (please… if you say your copywriter, please tell me you know how to write copy). Here are the five essentials that will keep you happy, healthy, and wealthy:

1. The ability to understand other people and empathize with them.
2. Face-to-face selling skills.
3. The ability to shrug off rejection and criticism.
4. Discipline that enables you to sit down and actually do the work (lack of this skill is more common than you might think).
5. The ability to set realistic goals that stretch you, and then to employ pigheaded discipline in the achievement of those goals.

If you possess those five skills, you're way ahead of most other writers in the race. In fact, those five skills (along with your craft) can get you pretty much any others you need-either through instruction, or by hiring someone else.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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