In this episode we show you how anyone can double their income by Christmas by following this time-tested formula.

Every day you make one choice that sets the tone for the success or failure of your day. Think of it as your daily Rosetta Stone, the one key that can either unlock your day’s potential, or confine you in a prison of your own making.

What is this one choice? Listen to this week's episode to find out.

What is the ideal subject line length for your emails? Sounds like the ultimate geeky copywriter question, right? But here’s the thing…would you open your front door to a stranger and welcome them into your home if you couldn’t see them? If your subject line is too long, your message gets truncated in your prospect’s email viewer, your intention is lost, and even the best email in the world is left standing of your prospect’s digital front porch…lonely and unwanted.

Here’s the good news, it doesn’t have to be that way. In this episode we’ll give you the ideal subject line length, and some ideas on how to turn these few precious characters into a standing invitation into your audience’s home.

It really is possible to double your income before Christmas – because what we reveal in this week’s episode is exponential, not incremental.

Legendary marketer Jay Abraham is known for saying there are “only three ways to grow your business”. These three ways are the keys To doubling your business before the festive season is upon us. Here they are, spelled out for you in this week's episode:

1.Increase the number of customers.
2. Increase the average transaction of each customer.
3. Increase the frequency of transactions.

Don’t be mislead by the simplicity of these keys. I know you’re tempted to say, “I already know that, Ray”, but be careful – those words are the rocks that have shipwrecked countless businesses. In this episode we're going to be the marketing lighthouse that guides you safely through these treacherous waters to the safe harbor of business success.

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