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You Are The Brand – With Mike Kim


Monday, December 12, 2022


Ray Edwards

You already are a personal brand, and as my friend Mike Kim says, you might as well be a better one. Personal branding isn't just for celebrities, public speakers, or internet gurus…It's for YOU!

This week's episode will help you make big strides in your own personal brand, thanks to Mike's expert advice.


Feature Presentation

Throughout my years of consulting and training, I have encountered a common sentiment among many would-be content creators – “How can I succeed when so many others are already doing what I want to do?” I get it…Most likely, you've already been inspired by content creators in your field of expertise. Perhaps you are even a devoted, multi-platform-following fan of some of them. Why would anyone choose your content over theirs? It's a one-word answer: You.

Your personal-brand is where your power lies…It's not simply a battle of Your Content vs. Their Content – It's a Battle of the Brands. The fact is, even though someone else may have more resources than you (more time, more money, more support staff, better equipment), your personality, your style, YOUR BRAND, can serve as an equalizer. It's the unduplicatable part of your content, and Mike Kim has the knowledge to raise your branding game to a new level.

Listen to the episode (or read the transcript linked below) Then, grab Mike Kim's book here.


You Are The BrandThe 8-Step Blueprint to Showcase Your Unique Expertise & Build a Highly Profitable, Personally Fulfilling Business. No matter where you buy your copy of Mike Kim's book, You Are The Brand, make sure you go to this official site to claim many awesome bonuses.

Norm McDonald's Moth Joke – I mentioned it, so I felt the need to throw this in.

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


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