Recent Posts From Ray Edwards/Podcast/Simplify Your Message So People Buy!

Simplify Your Message So People Buy!


Monday, December 12, 2022


Ray Edwards

There are so many ways to make your marketing complex. Funnels, upsells, cross-sells, JVs, multivariate testing, challenges, tiny offers with a value ladder of upsells…

Sometimes the best way to sell a horse is with an ad that says “Horse for sale”.

But that kind of clarity only comes when you know your perfect client. Your “right fit client”.

And you must know their language.
The POSITIVE and NEGATIVE “triggers”.
It’s like your RFC has a codebook …. And you need to know that codebook inside-out.


Spiritual Foundations

How To Be Blessed

Blessed is the man
Who walks not in the counsel of the ungodly,
Nor stands in the path of sinners,
Nor sits in the seat of the scornful;
But his delight is in the law of the Lord,
And in His law he meditates day and night.
He shall be like a tree
Planted by the rivers of water,
That brings forth its fruit in its season,
Whose leaf also shall not wither;
And whatever he does shall prosper.
Psalm 1:1-3 (NKJV)

Tip of the Week

This week's tip is simple: Get on Clubhouse!

I know there have been a few come-and-go platforms in the social media world, but this one looks like it's here to stay – already over 100 million users!

What's different about Clubhouse? It's “Social Audio”. This is a place where you can host, or participate in, discussions on a particular topic. Live, audio only discussions – A great place to teach, learn and network with your people.

Visit for more information on how to get started.

Feature Presentation

This week's episode is a good one to listen to multiple times because there is a lot to unpack: Who is your “Right Fit Client” – AND – Have you learned their language?

That second point is the one that seems to get screwed up the most. Your RFC has certain triggers that they respond to – both positive and negative. It's like they have their own codebook…a language that they recognize and respond to. Once you decipher that code, writing copy that makes them react becomes almost trivial.

In next month's Copywriting Academy Live, we'll focus on how to build this Messaging Codebook for your Right Fit Client – AND – how to keep building it, block by block. When we're done, you'll have your first, high-performance Sales Page, and you'll have the ability to easily generate subsequent offers using your Messaging Codebook. You'll know what to say and how to say it.

TCA Live is only a few weeks away. Get signed up now so I can get your materials in the mail (Yeah…materials – This is a workshop, not a seminar. Be ready to be productive and profitable!)

How You Can Help

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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