My $150,000 Book Deal


Monday, December 12, 2022


Ray Edwards

Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my friend, and this week's guest, Jeff Goins.

Jeff and I discuss the process of going from idea to proposal, to a publishing deal.

NOTE: For a more in-depth discussion, check out our other conversation HERE.


• [00:00] Intro: How it all started
• [01:09] Coming up…
• [01:53] How to get 150k for a proposal
• [03:54] Jeff's “reinvention”
• [05:55] “Every good marketer struggles with honesty.”
• [11:00] Removing the masks
• [15:49] The characters we play
• [18:30] What is a bestseller?
• [20:10] Does “bestseller” still matter?
• [25:46] After the splash…
• [30:07] What the current system rewards
• [33:27] How to you get Both? The big splash and longevity…
• [38:38] What it takes to sell
• [39:55] A note to the listener
• [40:27] What's next for Jeff?

Links – Walk through the exact process Jeff used to get this deal done – Jeff's boutique agency that turns big ideas into bestsellers

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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