Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my friend, and this week's guest, Jeff Goins.

Jeff and I discuss the process of going from idea to proposal, to a publishing deal.

NOTE: For a more in-depth discussion, check out our other conversation HERE.

• [00:00] Intro: How it all started
• [01:09] Coming up…
• [01:53] How to get 150k for a proposal
• [03:54] Jeff's “reinvention”
• [05:55] “Every good marketer struggles with honesty.”
• [11:00] Removing the masks
• [15:49] The characters we play
• [18:30] What is a bestseller?
• [20:10] Does “bestseller” still matter?
• [25:46] After the splash…
• [30:07] What the current system rewards
• [33:27] How to you get Both? The big splash and longevity…
• [38:38] What it takes to sell
• [39:55] A note to the listener
• [40:27] What's next for Jeff?

ProsperousWriter.com – Walk through the exact process Jeff used to get this deal done

FreshComplaint.com – Jeff's boutique agency that turns big ideas into bestsellers

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