Monday, December 12, 2022
Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my friend, and this week's guest, Jeff Goins.
Jeff and I discuss the process of going from idea to proposal, to a publishing deal.
NOTE: For a more in-depth discussion, check out our other conversation HERE.
• [00:00] Intro: How it all started
• [01:09] Coming up…
• [01:53] How to get 150k for a proposal
• [03:54] Jeff's “reinvention”
• [05:55] “Every good marketer struggles with honesty.”
• [11:00] Removing the masks
• [15:49] The characters we play
• [18:30] What is a bestseller?
• [20:10] Does “bestseller” still matter?
• [25:46] After the splash…
• [30:07] What the current system rewards
• [33:27] How to you get Both? The big splash and longevity…
• [38:38] What it takes to sell
• [39:55] A note to the listener
• [40:27] What's next for Jeff?
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
Click The Button Below And Enter Your Primary Email Address To Get “The Daily Ray” And A FREE Digital Copy Of The “Marketing Your Own Business” Newsletter.