At some point as online business owners, we all run into a lack of engagement. Whether people aren’t reading your work, or not believing it, or not acting upon it… it happens to us all.

Today on the Daily Ray I’m talking about how to use people’s natural reading tendencies to build your website engagement and give your new visitors a reason to stick around and read what you have to say.

How to end website engagement paralysis by taking the thinking out of reading and grabbing your readers by the eyeballs. All you have to do is tap into these 3 one-syllable S-words to captivate them.
The one-line master seller you NEED in every piece of content to turn your skimmers into subscribers. They’re short, concise, and effortless to read, which is why they work so well.
The “brick wall” mistake most business owners make when building their website. All it takes is a simple formatting trick to keep them from smashing headfirst into the “confusion” barrier they encounter on most websites.
The “Columbo” secret to cracking the “skepticism code” almost all website visitors have as soon as they start reading the words on your site. You’ll be pleasantly surprised what happens when you’re as bold in backing up your claims as you are in making them.

Don’t forget to join the Ray Edwards Copywriting Community Facebook Group so you don’t miss out on my weekday show, “LIVE at 5,” every morning at 5:00 a.m. PST.

Hey! Did you know I’m on TikTok? Follow me @therayedwards to get business tips and funny clips of me doing things I never thought I’d do.

I’d love to hear from you. Tell me your biggest takeaway from today’s show on Twitter @rayedwards, on Instagram @rayedwards, and on Facebook too.

And if you’d like to share your manifestations or your miracles with us, please write in at miracles@rayedwards.com. We’d love to hear how God is working in your life.

Today’s show was produced by Kris Edwards with show notes by Taylor Hyatt and designs by Juan Lopez.

Until we meet again may you prosper in all things: health, wealth, and wisdom. Now go live your most prosperous life.