“Is it better to build a business based on me or should it be more of a corporate brand identity?“

If you're here (on rayedwards.com) because you listen to The Ray Edwards Show, I bet you can guess how I feel about a personal brand.

Of course, there are some arguments for choosing a corporate identity, but I think there are much more compelling reasons to be your brand.

On this episode, I'll give you the 5 M's that make up a powerful, personality based, purpose driven business.

Click here to download or listen to this podcast now.

This week we talk about these verses from 2 Corinthians and how they relates to our purpose and our success.

We are hard pressed on every side, but not crushed; perplexed, but not in despair; persecuted, but not abandoned; struck down, but not destroyed. We always carry around in our body the death of Jesus, so that the life of Jesus may also be revealed in our body.

2 Corinthians 4:8-10

My tip this week is about the latest Apple Watch.

I had one of the original Apple Watches and found it to be…okay.

The truth is, I didn't use it for much more than time and notifications. However, I find that with the latest model, I'm getting much more use out of it.

Yes, it's still more accessory than necessity, but there are certain features that I'm becoming more dependent on.

I'll give you the complete rundown in this week's episode.

My Youtube subscribers got a sneak preview of some of this week's podcast content. This video breaks down the 5 M's and gives you some great resources to really hammer everything home. Check it out, leave a comment and don't forget to Subscribe for more videos.

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