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Is a Personal Brand a Bad Idea?


Monday, December 12, 2022


Ray Edwards

“Is it better to build a business based on me or should it be more of a corporate brand identity?“

If you're here (on because you listen to The Ray Edwards Show, I bet you can guess how I feel about a personal brand.

Of course, there are some arguments for choosing a corporate identity, but I think there are much more compelling reasons to be your brand.

On this episode, I'll give you the 5 M's that make up a powerful, personality based, purpose driven business.


Spiritual Foundations

This week we talk about these verses from 2 Corinthians and how they relates to our purpose and our success.

We are hard pressed on every side, but not crushed; perplexed, but not in despair; persecuted, but not abandoned; struck down, but not destroyed. We always carry around in our body the death of Jesus, so that the life of Jesus may also be revealed in our body.

2 Corinthians 4:8-10

Tip of the Week

My tip this week is about the latest Apple Watch.

I had one of the original Apple Watches and found it to be…okay.

The truth is, I didn't use it for much more than time and notifications. However, I find that with the latest model, I'm getting much more use out of it.

Yes, it's still more accessory than necessity, but there are certain features that I'm becoming more dependent on.

I'll give you the complete rundown in this week's episode.

Bonus Content

My Youtube subscribers got a sneak preview of some of this week's podcast content. This video breaks down the 5 M's and gives you some great resources to really hammer everything home. Check it out, leave a comment and don't forget to Subscribe for more videos.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on, so if you prefer Stitcher, please subscribe there.

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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