Recent Posts From Ray Edwards/Podcast/If You Can Believe It, You Can Achieve It- With Amy Porterfield

If You Can Believe It, You Can Achieve It- With Amy Porterfield


Monday, December 12, 2022


Ray Edwards

Welcome to the Ray Edwards show and 2019! For the first podcast of the year, I am talking to Amy Porterfield. We tackle life coaches, how to overcome your emotions, how to accept B+ work and why, and how Amy is making significant changes in her business, and you can, too.


Click here to download or listen to this episode now.

Here are the highlights from today’s show:

[00:12] Intro
[01:01] What is copywriting?
• [02:05] How did you get into this business?
• [04:00] Everything is copy
• [05:30] The P.A.S.T.O.R. Framework
• [17:19] Are women more prone to…
• [18:55] A heart-lead seller
• [20:20] Teach them long division…then sell them a calculator
• [23:04] How is it working for you?
• [23:23] The power of One-to-One selling
• [26:04] How does PASTOR work with social media?
• [30:04] Copy for Facebook…vs Copy for Instagram
• [30:30] Can I be an exceptional communicator…but a bad seller?
• [32:10] What should marketers not do
• [33:50] This is what you meant to say
• [35:35] Bio Copy
• [38:10] Writer's Bl*ck (we don't use that term)
• [41:25] Accidental copy [42:11] It's perfect enough!
• [43:09] Any trends?
• [46:51] When and how do I hire a copywriter?
• [49:34] Tell me about certification
• [52:48] Offering Risk-Free Guarantees


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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