Published
Monday, December 12, 2022
by
Ray Edwards
Are you getting the results you want from your sales and marketing efforts? Maybe you’ve heard you should use stories to sell, perhaps you’ve even tried it, but how do you consistently make it work?
Successfully telling stories is the key to selling your products and services like crazy…and having your customers thank you for it.
Regardless of where you are on your faith journey, one thing we can all agree on is that the teachings of Jesus have permeated the world’s population over the ages. How did He do that? Check this out…
“Jesus used stories when he spoke to the people. In fact, he did not tell them anything without using stories.” Matthew [13:34] (CEV)
So it seems to me that storytelling might be a good way to spread your message.
1. To develop the KLT (Know, Like, Trust) Factor.
2. To establish the “dopamine flow.”
3. To instill values and beliefs in your customers.
4. To train your customers in proper behavior.
5. To provide examples of how your product changes people and organizations.
6. To prove that your premise or your promise is true and reliable.
7. To condition for the listen.
There’s no money in the middle ([12:05])
Embrace the chocolatey goodness ([12:50])
The Edwards Apple Nerd-Fest ([13:44])
The Stephen King Surge ([14:53])
Call forth your audience! ([15:08])
Don’t act like that ([15:52])
The Story of Jack ([17:03])
Spandau Ballet had it right ([19:04])
From story to six-figures ([19:53])
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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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