How To Sell Well


Monday, December 12, 2022


Ray Edwards

Selling is a problem for a lot of people because they associate it with being pushy and slimy.

What if selling could be a soul-enriching experience where everyone comes out on the winning side?


Feature Segment: “How To Sell Well”

Our guest this week, StoryBrand CEO Nigel Green, reveals the secret of transforming selling from scary to soothing.

Here are some of the things you’ll learn in this episode:

Never let your studies get in the way of your education ([6:12])
The Art of Selling Well ([6:44])
How to create long-term customers ([7:49])
Ignorance is sometimes bliss ([8:24])
The difference between marketing and sales ([9:01])
Why most people don’t succeed at selling ([9:25])
The power of having a “Noble Selling Purpose” ([9:43])
Wanting something For people, not From them ([10:40])
How to properly reframe the most important sales question ([10:58])
The biggest mistake salespeople make ([11:41])
Why most sales training doesn’t work ([12:34])
Here are the questions that really work ([13:19])
The “Secret Weapon” in selling ([14:38])
The steps to Selling Well ([15:47])
What to listen for in a sales conversation ([17:03])
How to make the needle move right now ([19:51])
Nigel’s Core Philosophy ([21:30])

Resources Mentioned In This Episode

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


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