You might not know this but you DO need a sales letter. Here are 5 reasons why you MUST have a sales letter…

“The Lord is not slack concerning His promise, as some count slackness, but is long-suffering toward us, not willing that any should perish but that all should come to repentance.” (2 Peter 3:9)

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1. To Understand your unique value, message, and mission
2. To articulate those things to your person… their pain… and their problem
3. To sell your stuff
4. To inform all your written messaging
5. To inform all your spoken messaging

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