On today's show, we will take a one week break from our Five Phases Series and talk about the 7 lessons we learned at Copywriting Academy Live!

“Therefore be imitators of God as dear children. And walk in love, as Christ also has loved us and given Himself for us, an offering and a sacrifice to God for a sweet-smelling aroma.” (Ephesians 5:1-2)

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1. Live events are expensive, risky, and time-consuming … but worth it.
2. Teamwork makes the dream work.
3. No plan survives contact with reality.
4. Adapting to the needs of your customers and clients is paramount.
5. Don’t pretend you have everything figured out – everybody else knows that’s not true. 6. Trust your team, your audience, your gut… and God.
7. Nothing builds community like bread, love, and laughter

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