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The 5 Phases of Business Development You Must Not Skip


Monday, December 12, 2022


Ray Edwards

So many times people have asked us for a business roadmap. Or a checklist. Where do you start? Well, what are those 100 things?

Turns out you can neatly break them into 5 sections, or phases of business development.

Today we’ll cover Phase 1.



Fear keeps us from becoming all God intends for you.

It can ruin your life. Anxiety makes us sick.

Sometimes the solution for that is medical.

But often we are trying to use a medical solution to a spiritual problem.

There are 365 “fear not” commands in the Bible. That’s one for every day of the year.

Angels, and the post-resurrection Christ, always said, “Fear not!”

The cure for fear? The opposite of fear is not courage. It’s love.

The Bible says, “There is no fear in love. But perfect love drives out fear …” (1 John [4:18] NIV).

God is love, and the more you fill your life with God, the less fear you are going to have.


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Feature Segment: The 5 Phases of Business Development You Must Not Skip

Phase 1: Problem-Pain-Person, Initial Analysis

•The ‘P’ from the Pastor Framework
•What problem are you solving?
•What is the pain the person is experiencing?
•Who is the person feeling this pain?
•Do many people have this problem?
•Are they willing and able to pay money to solve it?
•Are they already buying?
•Are others already selling?

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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