In this week's episode, Sean turns the tables on Ray. The interviewer is now the one being interviewed.

Sean gets to ask Ray the questions this week. Some of the questions Sean asks…

•What is copywriting, and why is it so important to entrepreneurs and small-business owners?
•In your book, How to Write Copy That Sells, you refer to the “magic building blocks” of sales copy. What are those blocks, and how do we use them?
•Recently, you introduced the term called “Distributed Sales Messaging”. What is that all about, and why is it important?
•Are there any types of businesses that this “copy-centric” approach will NOT work for?
•Do Internet “product launches” still work, or has that gravy train already passed us by?

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