Recent Posts From Ray Edwards/Podcast/#126: 5 Fatal Flaws Of Free Content [Podcast]

#126: 5 Fatal Flaws Of Free Content [Podcast]


Monday, December 12, 2022


Ray Edwards

If you give away free content as part of a “Content Marketing” strategy, it's important to know wthat you should not give away everything. If you give away the wrong stuff, you'll never make any money.

In today's episode I you get the “5 Fatal Flaws Of Free Content” – and how to avoid them.


Tip Of the Week

The best way to manage all your passwords: Dashlane.

Spiritual Foundations

“Does the Holy Spirit convict us of sin?” My answer may surprise you.

And when he comes, he will convict the world concerning sin and righteousness and judgment: concerning sin, because they do not believe in me; concerning righteousness, because I go to the Father, and you will see me no longer; concerning judgment, because the ruler of this world is judged.”

John 16:8-11

Feature Presentation: How to Always Win

Content marketing is a great tactic – as long as you don't give away the wrong stuff. Doing that will kill your hope of making any sales. Here are the 5 biggest “fatal flaws” I see people make with free content as a marketing strategy…

1. Fails to move the reader progressively toward a decision
2. Assumes too much about what the new reader already knows.
3. Gives away the thing readers are most likely to pay for.
4. Gives away all the “how to”. (Only give away the “what to”)
5. Closes all the “open loops” in the readers mind.

What To Do Now

If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. You can also find the podcast on Stitcher.

Question: What experience (good or bad) have you had with giving away free content as a marketing strategy?


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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